PD is coming.
What? No, not the police department. PD is what the protagonist in my new novel Up Beaver Creek is calling herself these days. It’s her initials, and she’s not saying what they stand for. Back in Missoula, people called her Cissy, her nickname, but she does not want to be Cissy anymore. Widowed at 42, she is determined to start over with a new name, a new look, and a new home on the Oregon coast, where she will pursue her career as a musician–if things ever stop going wrong.
Eight wonderful, brilliant, generous beta readers have given the book a careful going-over, finding numerous typos and a few discrepancies I need to clean up. Next steps: Finalizing the cover and formatting the inside pages. I’m starting to get nervous. I want everyone to buy the book. I want to do readings here, there, and everywhere. I want everyone to say they love my book. I want to show the IRS and my father that I do actually write and sell books.
I want . . . what every writer wants.
For Oprah to love it.
Why am I telling you all this? Because these days, whether you’re published by one of the big New York publishers, a small indie press, or doing it yourself, authors are required to build “buzz.” We need to become salespeople drumming up interest and doing everything possible to make sure everybody knows about their books and can’t wait to read them.
That’s Up Beaver Creek, coming in June from Blue Hydrangea Productions.
This sales business is tough for writers who prefer to sit quietly at their computers and get lost in the worlds they’re creating. We prefer art over commerce, readers over buyers. Once upon a time, publishers did all the marketing while urging writers to hurry up and write the next book. Not anymore. Promote, tour, build that audience high and wide.
Buzz, buzz, buzz.
Our Willamette Writers Coast Chapter meeting yesterday was all about building buzz. Jennie Komp of Myth Machine talked about building one’s “fandom.” Cultivate one loyal fan who loves everything you write, and that fan will attract others who attract more. Pretty soon you’ll have thousands. At least that’s the plan.
It can work. I got an email on Saturday from a writer who has a new book coming out. I ordered it immediately. I haven’t read a word of it, haven’t seen the cover, and I don’t usually pay that much for a book, but with this author, I’m buying it. I buy everything he writes. I’m part of his fandom.
Komp used J.K. Rowling’s Harry Potter books as an example of maximum merchandising. Fans don’t just buy the books and see the movies; they buy the tee shirts, the little cauldrons, the round glasses, and all the other swag. The books have turned into an industry.
We can look at our own books for things we can promote: songs that appear in the book and might be used in the movie, merchandise that could be sold in conjunction with the book, real-life locations to which we can direct our readers, articles we can write that will direct people to our books, outtakes we could sell, and quotes we can combine with images to create “memes” that we post on social media several times a day. We can create YouTube videos about something in the book, invite our fans to post testimonials, and set up “meet-ups” for our fans to get together. In other words, sell everything you can from the world you have created for your book.
I thought I was doing well to write blogs and list my books in my email signature. I feel old and slightly nauseated. Would Mark Twain have done this? When does a body have time to write? Of course, we can hire Myth Machine or another publicity company to do it all for us.
Up Beaver Creek, coming in June. Meet PD and her friends. Did I mention the tsunami?
Buzz, buzz, buzz